Internal · GA4 week of June 8, 2026

Executive Dashboard

Business momentum, consumer behavior, and authority signals.

Weekly Signal

Accelerating

Oval led Diamond Studio interaction.

Publish or refresh one proportion-focused guide tied to the leading Studio shape.

Search + Authority Momentum

Google Search Console integration pending — metrics will populate from weekly snapshots once wired.

Total Impressions

263

GSC

Total impressions · -68% WoW

Impressions Trend

-68%

GSC

Impressions WoW

Total Clicks

GSC

Total clicks · +30% WoW

Clicks Trend

30%

GSC

Clicks WoW

Average Position

17.4

GSC

Average position

Position Movement

Improving (lower position)

GSC

Position movement

CTR Trend

4.9%

GSC

CTR · +306% WoW

Indexed Pages

—

Pending · GSC

Indexed pages · awaiting source

Top Gaining Queries

what is a diamond bond number+8 impressions · 9 total · GSC
igi certificate+7 impressions · 7 total · GSC
hourglass diamonds+4 impressions · 10 total · GSC

Top Losing Queries

diamond hourglass-15 impressions · 2 total · GSC
hourglass jewelry-8 impressions · 5 total · GSC
hourglass ring-4 impressions · 2 total · GSC

Top Pages by Impressions

/diamond-guide/what-is-a-diamond-report-number96 impressions · 0.0% CTR · GSC
/75 impressions · 5.3% CTR · GSC
/51 impressions · 15.7% CTR · GSC

Fastest Climbing Pages

/diamond-guide/what-is-a-diamond-report-number+28 impressions · GSC
/diamond-guide/igi-diamond-certification-explained+26 impressions · GSC
/+9 impressions · GSC

Brand

Brand Demand

Brand-demand queries tracked: hourglass diamonds, hourglass diamonds charlotte, hourglass engagement rings, and similar variants · GSC pending.

Tracked patterns: hourglass diamonds · hourglass diamonds charlotte · hourglass engagement rings · hourglass diamond studio · hourglass custom rings

Branded Impressions

GSC

Branded impressions · +67% WoW

Branded Clicks

GSC

Branded clicks · +50% WoW

Branded CTR

60%

GSC

Branded CTR

Brand Search Growth

66.7%

GSC

Brand impressions WoW

Non-Brand vs Brand

4% brand · 253 non-brand

GSC

Brand share of impressions

Conversion

Consultation Funnel

Sessions: 266 (+45% vs prior week).

Weekly Traffic

Accelerating

266

GA4

+45% vs prior week

Subscribers

—

Not connected

Awaiting Ledger or CRM connection

Concierge Inquiries

Accelerating

GA4

Consultation CTA clicks · +143% vs prior week

Consultation Conversion

Accelerating

7.2%

GA4

CTA / studio views · +24% vs prior week

Returning Visitors

Stable

59%

GA4

Engaged session rate · +0% vs prior week

Product

Diamond Studio Intelligence

Studio views: 235 (+96% vs prior week).

Studio Visits

Accelerating

235

GA4

+96% vs prior week

Most Selected Shape

Stable

Oval

GA4

Most session depth

Fastest Growing Shape

Watch

Cushion

GA4

-6.3% vs prior week

Avg Carat Cluster

—

Pending · GA4

Carat cluster not yet mapped in GA4

Coverage Zone

—

Pending · GA4

Coverage zone not yet mapped in GA4

Mobile vs Desktop

Stable

75% / 25%

GA4

Mobile-led exploration

East / West Interest

Emerging

Rising

GA4

Orientation events 115

Return Usage

—

Pending · GA4

Return usage % · awaiting source

Session Depth

—

Pending · GA4

Session depth · awaiting source

High-Intent Sessions

—

Pending · GA4

High-intent sessions · awaiting source

Repeat Users (7d)

—

Pending · GA4

Repeat users (7d) · awaiting source

CTA Pathing

—

Pending · GA4

CTA pathing · awaiting source

Organic

Content Performance

Landing paths below reflect GA4 session entry for the week.

Local Authority

Google rating at 5.0 / 5 stars (verified). GBP metrics populate when Google Business Profile API is wired.

Google Reviews

Stable

5.0

Static

5 stars · verified rating

Profile Views

—

Pending · GMB

Profile views · awaiting source

Website Clicks (GBP)

—

Pending · GMB

Website clicks · awaiting source

Direction Requests

—

Pending · GMB

Direction requests · GMB not connected

Calls

—

Pending · GMB

Calls · GMB not connected

Review Velocity

—

Pending · GMB

Review velocity · awaiting source

Unanswered Items

—

Pending · GMB

Unanswered items · awaiting source

Post Cadence

—

Pending · GMB

Post cadence · awaiting source

Map Pack Trend

—

Pending · GMB

Map pack trend · awaiting source

Paths

Assisted Conversion Paths

GA4 path and funnel exploration pending — architecture reserved for assisted conversion analysis.

Studio-Assisted Conversion

—

Pending · GA4

Studio-assisted conversion · awaiting source

Before Concierge Visit

—GA4 path exploration · pending · Pending · GA4
—GA4 path exploration · pending · Pending · GA4
—GA4 path exploration · pending · Pending · GA4

Before Consultation CTA

—GA4 path exploration · pending · Pending · GA4
—GA4 path exploration · pending · Pending · GA4
—GA4 path exploration · pending · Pending · GA4

Paths to Form Submit

—GA4 path exploration · pending · Pending · GA4
—GA4 path exploration · pending · Pending · GA4
—GA4 path exploration · pending · Pending · GA4

Assisting Pages & Tools

—GA4 path exploration · pending · Pending · GA4
—GA4 path exploration · pending · Pending · GA4
—GA4 path exploration · pending · Pending · GA4

Actions

Recommendation Engine

Prioritized actions from weekly intelligence — ROI and confidence scoring expand as GSC and path data connect.

medium · conversion

Consultation CTA tracking is live — 17 consultation_cta_clicked events this week — monitor funnel paths next. (90% confidence)

high · ops

Publish or refresh one proportion-focused guide tied to the leading S… — Publish or refresh one proportion-focused guide tied to the leading Studio shape.

medium · ops

Highlight visual reassurance for balanced and statement coverage zone… — Highlight visual reassurance for balanced and statement coverage zones in on-page copy.

medium · ops

Review Direct traffic quality and top landing paths for drop-offs. — Review Direct traffic quality and top landing paths for drop-offs.

Macro

Ledger / Market Tone

Macro tone from weekly intelligence narrative — Ledger index feeds not yet wired.

Current Environment

Selective confidence — infrastructure largely in place; authority and distribution are the next compounding levers.

Messaging Guidance

Lead with calm gemologist-led guidance, proprietary tools, and editorial philosophy — avoid urgency framing.

Consumer Sentiment Notes

Quiet luxury and process clarity resonate; buyers reward transparent proportion and performance education.

Hourglass Intelligence Engine · GA4 metrics are live from the latest weekly snapshot. GSC, GMB, path funnels, and Ledger indices show as Pending until wired into the ingestion layer.